The Five Year Pivot

I was thinking about how to summarize this podcast about my life and career, and kept coming back to “Shit Happens, Pivot.”  Basically I founded three companies in the interactive business, then went through gut-wrenching change about every five years in order to stay solvent. There were no roadmaps, no mentors…so naturally I made every…

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Advice for Toy Inventors – Notes from Toy Fair 2018

I just returned from my favorite conference of the year, Toy Fair. I still enjoy many traditional toys (skip to the end of the post if you want to see my personal favorites), but this year I attended, along with HitPoint’s CEO, Paul Hake, to get feedback on our first connected toy prototype. It was…

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A Manager’s Guide to Augmented Reality

HitPoint Studios has its roots in game design and development, but we enjoy challenges of all sorts, and have increasingly been applying our expertise in computer vision to business problems. If you are considering using Augmented Reality or simply want to know what all the hubbub is about, check out this summary of the field…

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Heartland Series: Q&A with HitPoint Studios CEO Paul Hake

ESA spoke with CEO of HitPoint Studios Paul Hake about the advantages of being located in Greenfield, Massachusetts, and how his studio leverages the surrounding talent pool to focus on the technologies of the future. Edited for brevity not content. Showcasing the geographic diversity of the video game industry, the Heartland Series features interviews with…

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Ariella Lehrer Joins HitPoint Studios as President

CEO of Legacy Games, Lehrer to Focus on Augmented Reality (AR) Opportunities with Long-Time Development Partner GREENFIELD, MA: October 10, 2017 – AR/VR, mobile and casual game developer and publisher HitPoint Studios today announced that Ariella Lehrer, founder and CEO of Legacy Games, will be joining the studio as president, effective immediately. The move follows…

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Color BlastAR Vibrant Launch Title for Apple ARKit!

HitPoint Studios Delivers Family-Friendly Paint-Flinging Fun to Color Your World; Aims to Enhance Traditional Backyard Play GREENFIELD, MA: September 20, 2017 – AR/VR, mobile and casual game developer and publisher HitPoint Studios today announced the launch of Color BlastAR, an all-age Augmented Reality game that leverages Apple’s new ARKit technology to bring zombies, other creatures…

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Crayola Color Blaster for Project Tango Now Available!

HitPoint and Legacy Interactive teamed up to develop one of the first Project Tango titles to hit the market! In the first chapter of Crayola Color Blaster, Zombies appear in a player’s house the must be blasted with Crayola colors to before the Zombies steal all your color! Additional chapters and themes will be released in the near…

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New Additions to Our Mobile Family!

Big news for HitPoint, we are excited to announce our two recently released mobile titles: Seaside Getaway: The Hidden Object Adventure and Little Dream Home! Check them out below! Seaside Getaway: The Hidden Object Adventure Play the most relaxing hidden object game around! Seaside Getaway is a sleepy town by the ocean in need of…

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Our New Home in Springfield!

Big news from here from HitPoint! We have relocated from our rural digs in Amherst to the big city and we are officially on location in Springfield. We’re very excited to be here but it was a big relocation for us to pack up all of our equipment and make a big move once again.…

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Fablewood for iPad!

Fablewood: The Hidden Object Adventure has just launched for iPad! Now you can take the journey with you. Bring Jack, Red, and the White Rabbit along for the ride as you travel through Fablewood, finding Hidden Objects in the same scenes you love. Fablewood is not only available in the App Store but is fully…

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